A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them
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Have an amazing page, but no followers/likers?
There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with.
Benefits
Paid Facebook advertisements are important for businesses because they allow you to target a specific audience. Facebook claims that they are 89% accurate when it comes to targeted campaigns. These options include targeting custom audiences, lookalike audiences, and business website visitors
- Facebook advertising is the most targeted form of advertising
- Facebook advertising is budget-friendly
- Facebook advertising increases word-of-mouth and referrals
- Facebook advertising can drive repeat business
Facebook marketing is more advanced than you may think, and if you are a savvy business owner, you will want to take advantage of all of the bells and whistles it offers. If you hire a Facebook Ads expert to develop your ads, he or she can target people by location, demographics, income level, age, gender, interests, behavior, education level and more.
There are even targeting options available on the Facebook advertising platform that many have never even heard of. We can create lookalike audiences, custom audiences, and layer targeting options to get extremely granular with your targeting.
Re-marketing is a powerful way to target people who have been on your website, used your app or given you their email address. These people are already engaged with you. They may just need a little more exposure before they pull the trigger. In order to make this happen, you will first need to tag visitors who come to your site with a cookie in order to build your re-marketing audience.
You will definitely want to take advantage of the re-marketing capabilities of Facebook ads. An expert with Facebook Ads will be able to set all of this up for you so that you continue to build your business around the clock.