Increasingly more small- and medium-sized businesses are taking their advertising to YouTube. In fact, that number has doubled, and it’s not surprising why. There are various benefits of YouTube advertising, all of which circle around to the most important benefit: a huge audience. YouTube ads have the opportunity to appear across a platform that boasts 1.5 billion monthly viewers.
Youtube Ads
Not enough views on your video?
With YouTube ads, in some cases you’re only paying a few cents per view for the in-stream or in-display ads. That’s a big bargain for generating brand awareness. Even better: You’re not charged for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever comes first. In our experience, YouTube ads can generate sales for you at a cost-effective price—even better than other more widely used channels like Facebook or the standard Google AdWords.
Benefits
- Connect with your audience.
Video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience. Show people why they should care about your product or brand. - Reach just the right audience.
Reach your customers on YouTube by topics, keywords, or demographics, like “women under 35.” - Create a video campaign in only a few minutes.
Create your account, create or upload your video ad, reach your audience, and you’re on your way to telling your story to the world. - Measure your success.
Figure out if you’re reaching the right audience. Check your Google Ads account to track views, costs, and budget details. Visit the “Analytics” tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.
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